In the world of Internet Marketing Psychology, offering a valuable tool or information for a limited time or limited amount of products can provide a massive boost to your Attraction Marketing Campaigns.
We have been dealing with this our whole lives. It is ingrained into our minds from an early age. As children, we were told: “No! Don’t touch that!” and what did we want to do? TOUCH IT! Imagine there were two kinds of cookies in the pantry; one full bag and one with only three left. The bag with only three left will become more appealing even if you like the other kind better, because, you’re thinking to yourself “I better eat these now, they might be gone the next time I check!”
And as adults we still see the fear of loss every day.
For example:
- Limited Time Offer- Act NOW!
- Only Valid Until…..
- Going Out of Business Sale.. Everything is Going Fast!
- Midnight Madness Sale 2 Hours Only!!
Probably the time we can all associate with the fear of loss the most, is around Christmas shopping time.
We will see a Hot New Product being advertised, and every kid wants one! Then we’re at the stores shopping for that hot new product, only to find understocked inventory, and empty shelves. Now they have changed your ‘want’ for the Hot New Product into a full-blown “Gotta-Have-IT!”
After Christmas, guess what you’ll find on every end-cap display and every shelf?….You guessed it!
Now the manufacturers are enjoying great sales revenue in what is supposed to be the after holiday slump!
I think it’s brilliant!
Let’s talk about adding this to our Attraction Marketing.
First, make sure you are combining the fear of loss technique with an outstanding, info-packed product or an article that provides your target market with something they can learn from and put to use. Because, if you combine any of the Internet Marketing Psychology tactics with ‘spammy’ products, info or services, it will surely backfire. News travels fast when it is bad news. But, valuable information travels much further, lasts longer and makes you stand out from the crowd as an expert.
Fear of Loss : Headline Examples
- Marketing Webinar ** Tonight Only ** First 50 People Get My Free Ebook
- Exclusive One Time Offer To Be Coached On Leadership Development–We will NEVER Offer this Amazing Seminar Again!
- Secrets Revealed: New ebook: How To Generate Leads! I Am Only Allowing 300 More Copies To Be Released!HURRY! They Are Going Fast!
Think about these fear of loss strategies and how they could affect your Attraction Marketing methods.
Post your thoughts on this Internet Marketing Psychology tip below and share some fresh new ideas!
Remember to always market value based content that over delivers to your target market! Your prospects deserve to receive professional products, services and information. Get the training you need so you can deliver it.
