I am always reading new books that will give me the knowledge I need to be on the cutting edge of my Attraction Marketing business and to better coach and train others to succeed in theirs.
So, I thought I would take a minute to give all of you a small but powerful part of an amazing book I have recently read;
Influence: Science and Practice (5th Edition) 
I have learned that there are certain psychological triggers that cause someone to say YES!
As you read this excerpt from Influence: Science and Practice, I want you to think of the ways you can apply it to your marketing and your everyday life, because, I would love to hear from your experiences with what you will have learned here.
As written by Robert B. Cialdini : Demonstrated by social psychologist Ellen Langer and her co-workers. A well known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do. Langer demonstrated this unsurprising fact by asking a small favor of people waiting in line to use a library copying machine: “Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?” The effectiveness of this request plus-reason was nearly total: 94 percent of those asked let her skip ahead of them in line. Compare this success rate to the results when she made the request only: “Excuse me, I have five pages. May I use the Xerox machine?” Under those circumstances only 60 percent of those asked complied. At first glance, it appears that the crucial difference between the two requests was the additional information provided by the words because I’m in a rush. However, a third request tried by Langer showed that this was not the case. It seems that it was not the whole series of words, but the first one, because, that made the difference. Instead of including a real reason for compliance, Langer’s third type of request used the word because and then, adding nothing new, merely restated the obvious: “Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?” The result was once again nearly all (93%) agreed, even though no real reason, no new information was added to justify their compliance.
I have put this into my marketing efforts, ran it through split testing and received more click-thru’s , because I use this technique.
Put this to use in your marketing and/or your day to day activities and share you results below, because, you’ll have fun!
If you are in Network Marketing, Internet Marketing, Sales or you just want your kids to comply with you, I HIGHLY suggest you pick-up a copy of the Robert’s book right away. Because, you will learn from it!
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