To Give Is To Receive (Without expecting to receive!)
This is actually the basis for everything Attraction Marketing stands for. And, the Rule of Reciprocation is by far the most vital rule of the Internet Marketing Psychology strategies we have been reviewing.
The Rule of Reciprocation says that we should try to repay, in kind, what another person has provided us. A quote from Robert Cialdini’s book: Influence: Science and Practice (5th Edition)
This rule extends far beyond applying it to Attraction Marketing. Reciprocation has been a part of our social behavior from the very beginning!
Think back to the days of barter and trade. A trapper may have provided a butcher with furs from the season’s hunt. In return, he was most likely given some meat to sustain his next trip.
Even in today’s fast paced society there are many instances of the rule of reciprocity taking place. How about the world of politics? Lobbyist groups will support certain political parties and then receive political favors in return. Or, it could be as simple as receiving a Christmas card from someone who isn’t on your list. Don’t you feel obligated to add them to your list and get one to them right away? Sure, we all do.
Think about times when someone has done a favor for you and you didn’t even ask them to do this favor. I’ll bet you not only felt obligated to return the favor, but it was probably an even bigger favor.
Favorable acts that are done out of “the kindness of your heart” are, more often than not, repaid to you on a much larger scale. And that person’s feeling of obligation to repay you will last much longer.
So, be sure you apply the Rule of Reciprocation to your Internet Marketing and give away some valuable content before you begin to monetize. Because, it’s then and only then, that you will begin to receive!
“We make a living by what we earn, but, we make a life by what we give!” Winston Churchill
